Recently, Amazon added another promotional perk to its Kindle Select program – Kindle Countdown Deals. Authors and publishers can lower the price of their e-books for a short promotional period, and still retain the 70% royalty rate. Amazon helps “promote” books by listing the specially priced books on a special webpage. Consumers see the “regular” digital price crossed out with an advisory about the “limited time” sale when they come across the book.
The reason I thought this would help me sell my novel, Loisaida, is because in the past when I’d lowered the price for my own “promotion” I’d seen sales increases. During those previous promos word got out without my doing very much. There used to be tons of sites and blogs on the look out for 99 cent books, and Loisaida would get listed pretty quickly without my contacting those sites.
Sales spikes are good things for authors, not just for whatever small revenue they bring in, but because the way that Amazon works, the more books you sell, the more books you will sell. Their mysterious algorithm means that every sale leads to a book appearing to more customers through various recommendation widgets that show up when consumers sign in to Amazon. Even a few sales in a short time can Continue reading My “Better Than Free” Experiment